The associated press recently reported that illy coffee, the Trieste, Italy, coffee producer will be joining forces with Coca-Cola to bring premium ready-to-drink coffee products to consumers around the world.
Ready-to-drink coffee products are a ten billion dollar a year industry that is growing at a rate of around ten percent annually. The alliance of illy and Coca-Cola will harness illy’s coffee experience and couple it with Coca-Cola’s marketing and distribution engine.
Some may recall Coca-Cola Blak, Coke’s initial foray into the read-to-drink coffee market. An interesting product that had its merits but was not embraced by the public as I believe Coca-Cola had initially hoped it would.
The new illy/Coca-Cola coffee drink will be based on the illy freddo. Listen to what illy has to say about the illy freddo:
“illy freddo is the way to enjoy espresso even in summertime. The same blend is used and the coffee is always prepared on the spot: so the typical illy espresso aromas of honey, caramel and toasted bread are savored in an iced version…”
Based on my experience to date with illy espresso coffee, this is a coffee drink to keep an eye out for when it makes its appearance here in the U.S. and abroad. For those who have not had a chance to try illy coffee you might want to take a look at our review of illy Medium Roast Expresso Coffee.comments powered by Disqus